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EVEDEX/Blog/How Do Prop Firms Make Money? Challenge Fees and Profit Splits
Calculator interface used to break down prop firm fee revenue

How Do Prop Firms Make Money? Challenge Fees and Profit Splits

Erekle Kevlishvili
Erekle Kevlishvili
September 21, 2026
6 minutes

Last Updated: November 4, 2026

Prop firms make money mostly from evaluation fees: traders pay for a challenge, most attempts breach a loss limit and the fee stays with the firm, while resets, add-ons and a 10 to 20% share of funded profit come on top. EVEDEX Funded Trading charges no challenge fee and takes no profit share; it earns only trading fees.

This guide breaks down where the revenue of crypto prop firms and other challenge-model firms comes from, what that means for you as a trader, how the models compare and how a funded account on EVEDEX works without a challenge fee.

Key takeaways

  • EVEDEX, a multi asset trading platform, earns from trading fees only on Funded Trading: no challenge fee, no profit share, and the trader keeps 100% of profit.
  • Evaluation fees are the main revenue source for most retail prop firms.
  • Failed attempts and paid resets keep the fee with the firm, and most attempts fail.
  • Profit splits are typically 80 to 90% for the trader, so the firm's share of funded profit is the smaller part of its income.
  • Payout rules, drawdown limits and account-closure reasons matter as much as the advertised split.

How do prop firms make money?

  1. Evaluation fees. Every challenge is paid for up front, as a one-time or monthly fee, whether the trader passes or not.
  2. Resets and retries. Breaching a daily or overall loss limit ends the attempt, and a new attempt is sold again.
  3. Profit share. Traders who pass and get paid keep most of the profit; the firm keeps the rest.
  4. Add-ons. Faster payouts, higher splits or extra rules can be sold as paid options.

Retail firms pay no salary either: the income of a prop trader is the split alone, so in a month without profit the firm pays nothing.

Where the challenge fee goes

Loss limits and profit targets are tight by design, so most attempts end before a funded account is reached. On many retail platforms the funded account itself is simulated: the firm does not place the trades in the market but pays out a share of the simulated profit. Fee revenue from the many failed attempts covers the payouts to the few traders who pass, which is why the model can work for the firm even when individual traders win.

Is a prop firm a hedge fund, then? No: a firm built on proprietary trading raises no money from investors, so its income comes from traders' fees rather than from management and performance fees.

What this means for traders

  • Count the cost per attempt. A cheap challenge bought three times is not cheap.
  • Read the payout policy. Prop firm payouts depend on minimum trading days, consistency rules and caps on the first payout.
  • Check closure reasons. Rules on news trading, weekend holding or copy trading can end an account that is in profit.
  • Compare with the alternatives. Futures and crypto prop firms use the same model on different markets, while own-margin programmes remove the evaluation entirely.

Revenue models compared

ModelMain revenueWhat the trader paysShare of the trader's profit
EVEDEX Funded TradingTrading feesFees per trade, at most 0.015% maker and 0.045% taker before cashback0%: the trader keeps 100%
Challenge-model prop firmEvaluation fees, resets and add-onsA fee for every attemptTypically 10 to 20%

The difference is where the risk sits. In a challenge you risk the fee on every attempt; with own-margin funded trading you risk the margin you post, and nothing is kept from your profit.

Prop trading without a challenge fee on EVEDEX

EVEDEX Funded Trading has no evaluation and no profit target; EVEDEX earns from the trading fees on that activity, the same way it earns on regular accounts.

  • Revenue model: trading fees only; no challenge fee and no share of your profit.
  • Fees: no more than 0.015% maker and 0.045% taker before cashback.
  • Margin tiers: six tiers, from 50 USDT for a 1,500 USDT notional to 3,335 USDT for 100,000 USDT; you keep 100% of the profit.
  • Maximum loss: the margin you posted, which can be lost in full.
  • Markets: the same 52 perpetual markets as regular accounts, according to EVEDEX data as of November 4, 2026: crypto, gold, oil, US stocks and forex on one USDT balance.
  • KYC: no classic KYC; every deposit passes an automated AML check.
  • Access: web app only; not available in restricted countries.

Perpetual contracts carry a high risk of loss.

FAQ

Retail prop firms earn mainly from evaluation fees: traders pay for a challenge, and most attempts end on a loss limit, so the fee stays with the firm. Resets, paid add-ons and the firm's share of funded traders' profit, commonly 10 to 20%, come on top of that fee income.
The model is built so that they usually do not. Funded accounts often run on simulated capital, so payouts are covered by fee revenue from the many failed attempts, and daily and overall loss limits close an account before its losses can grow large.
Commonly 10 to 20% of the funded trader's profit, since profit splits of 80 to 90% for the trader are typical. Some firms raise the trader's share for consistent performance or sell a higher split as a paid add-on, which is one more source of revenue for the firm.
Yes, in the sense that a failed attempt leaves the evaluation fee with the firm, and a reset or a new attempt is sold again. That is why tight loss limits and profit targets matter so much: they decide how many traders reach a funded account and how many pay for another try.
A reset restarts a failed or struggling evaluation for a new fee instead of buying a new challenge. Add-ons are paid options such as faster payouts, a higher profit split or relaxed rules. Both are extra revenue for the firm, so count them in the real cost of getting funded.
Only if you are likely to pass it. A cheap challenge bought three times can cost more than a dearer one passed once, and tight rules can make the cheap one harder to pass. Compare the price per attempt with the rules, the payout policy and the reasons an account can be closed.
Many are real businesses with clear rules, but the industry is lightly regulated. Before buying a challenge, read the payout policy, the drawdown rules and the reasons an account can be closed, and look for a track record of actual payouts rather than the advertised profit split.
From trading fees only. EVEDEX Funded Trading charges no evaluation fee and takes no share of profit: you post your own margin, keep 100% of what you make and pay at most 0.015% maker and 0.045% taker per trade before cashback, while the margin itself can be lost in full.

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